For a glimpse of the future of television, grab a mat and join me for a Glute Boost with the new Apple TV. On the big screen, a personal trainer app called Zova chirps orders for lower-body exercises. Meanwhile, the Apple Watch on my wrist measures my heart rate so the TV can show how hard I’m working. There’s no escaping these squats. Det skriver WSJ på sin hemsida.
The new $150 Apple TV streaming box opens the largest screen in your house to an app store with the best that movie makers, game developers, retailers and even personal trainers can dream up. The long-awaited update, arriving this week, still isn’t the cord-cutting fix for pricey cable TV many of us have been pining for. But I expect Apple to continue hacking away at the old ball-and-chain cable subscription, and the new Apple TV is its machete.
Think of Apple’s fourth-generation box as a way to turn your TV into a giant iPhone.
he Apple TV, which plugs into an HDMI input on an existing set, replaces live TV with apps featuring a narrower range of programming, which you can array across your screen like orderly Chiclets.
What makes apps better than channels? For starters, you can pay for just the ones you want. And they’re interactive, so content can be tailored and you don’t have to just accept whatever happens to be showing live.
A TV built around apps also ushers in new problems. How do you navigate a 65-inch iPhone? Every app is its own world, which can make it harder than the old channel-up button to get to what you want to watch. And some of the best shows and live events like sports aren’t available on apps at all.
The new Apple TV hasn’t totally nailed these challenges. Its app selection is nascent, and it’s the only streaming box in its price range that doesn’t support the 4K Ultra HD resolution on the latest TVs. But after testing the other new streaming systems for the past few weeks—Roku 4, Amazon Fire TV, the Android TV-powered NvidiaShield, Google’s own Chromecast and even the TiVo Bolt—I think the Apple TV lays the best foundation for what I want TV to become.
The Apple TV’s greatest edge is its remote control. That may sound trivial, but other efforts to make apps work on TVs have been comically complex. Most others require you to tap, tap, tap, up/down and left/right like on a directional pad. Chromecast makes you use a phone. I’ve seen remotes with 51 buttons, magic wands you end up waving around in the air like you just don’t care, even coffee table mouse-and-keyboard rigs.
The Apple TV gets the Internet TV remote right by reaching for the same touch-screen feeling that makes the iPhone intuitive to a 2-year-old. The new remote has a glass touchpad on one end that you swipe and tap around with your thumb as if it’s an iPhone. Without having to look down, you feel connected to what’s happening on the big screen.